Past Events

Customer Experience (CX) Strategies to Reboot Your Marketing during the Pandemic

How do companies re-start their marketing and business strategies after lock down? Key Webinar Topics 1. Importance of CX as Company‚Äôs Competitive Advantage 2. CX Strategies 2.1 Use omni-channel touch points 2.2 Use IMC – Integrated Marketing Communications 2.3 Work with Partners in the supply chain 2.4 Implement rewards and loyalty program 2.5 Use CRM […]

Date: August 11, 2020
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Social Media for Lead Generation Webinar

Introduction Social media landscape is changing. Social media is the favourite waterhole of the millennials and GenZs. This is where they spend the daily average six hours of their computing lifestyle. As marketers, how can businesses leverage social media for lead generation and brand building? Social media marketing is a low cost and high ROI […]

Date: August 13, 2020
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Risk Management Webinar

Introduction ‘Some risks that are thought to be unknown, are not unknown. With some foresight and critical thought, some risks that at first glance may seem unforeseen, can in fact be foreseen. Armed with the right set of tools, procedures, knowledge and insight, light can be shed on variables that lead to risk, allowing us […]

Date: August 4, 2020
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Webinar: Content Marketing That Matters

Introduction Content is power. People and brands are telling stories every day. The internet is crowded and noisy with promotions, infographics, flashing banners, memes, clickbait, subscription pop-ups, white paper, blogs, videos, vblogs and many more. Brands are in the race daily to capture the attention of its audience and customers. Attention is at all-time premium. […]

Date: July 14, 2020
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The State of PH Media Webinar

Introduction 2020 has brought us major disruptions that pushed everyone to be in the New Normal world with new directions. Notably, the covid-19 pandemic and shutdown of the major broadcast have impacted major changes in the PH media ecosystem and the way Filipinos consumed media in the last six months. Being lock down in their […]

Date: July 2, 2020
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