Past Events

Brand Equity Management in a Capsule Seminar 2019

Introduction ‘The marketing battle will be a battle of brands, a competition for brand dominance ..’ – Larry Light, Journal of Advertising Research Markets recognize ‘brands’ as the company’s most valuable assets. As brands enter the market, it is critical to develop, strengthen, defend and manage its brand equity through time. The power of brand […]

Date: November 19, 2019
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The 13th Event Management Certification Course 2019

Introduction The proliferation of events as a strategic marketing tool used by companies and brands to introduce and promote products and services lead practitioners to take a closer look at the ‘science of event management’ as a multi-disciplinary field of study. Its recent growth led Experts on event management to establish the discipline as a […]

Date: November 20 - 22, 2019
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Salesmanship Seminar 2019

Selling is a skill. Be the world’s greatest salesman. Every marketer wants to win customers and increase sales. You can be a prolific and effective salesman by learning and understanding customers – their needs, motivations, interests, thinking, behavior, and overall lifestyle.. Know the selling process, strategies, creative approaches, tips and techniques. Learn what and how […]

Date: October 17, 2019
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Customer and Account Service Management Seminar 2019

Introduction Every company needs to win customers and delight them. Since the customer is the life blood of the business, it is necessary to take care and give customers the best and satisfactory service. Customer satisfaction begins with learning and understanding the customer journey. Acquiring customer is an expensive program so we must make the […]

Date: October 22, 2019
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Risk Management Seminar 2019

Introduction ‘Some risks that are thought to be unknown, are not unknown. With some foresight and critical thought, some risks that at first glance may seem unforeseen, can in fact be foreseen. Armed with the right set of tools, procedures, knowledge and insight, light can be shed on variables that lead to risk, allowing us […]

Date: October 11, 2019
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