Manila, Philippines – The popularity of mobile used as a dynamic tool in daily communications, commerce and computing lifestyle is getting so pervasive with a high 85% mobile penetration in the country’s population. Indeed, mobile is the way to go if one wishes to connect immediately with critical mass of one’s target audience, customers, and consumers.The mobile technology is rapidly changing the landscape of communications and lifestyle. It is changing the way we connect, interact, entertained, and engage consumers.The Mobile Marketing Congress 2012, scheduled on November 28-29, 2012, Theater 2, Rockwell Power Plant Mall, Makati City, Philippines, will bring together people and leading ideas which will highlight the impact of latest developments and emerging industry trends in mobile marketing industry. This year’s theme of the conference is ‘Mobile: Changing the Way We Connect!’.This unique mobile marketing congress will feature current thought leadership, present significant campaigns for senior mobile professionals, chief marketing officers, brand managers, category managers, advertisers, agency professionals, media, content providers, e-commerce entrepreneurs, bloggers, app developers, advertising suppliers, service providers, and those who are involved in digital and mobile marketing.Mobext Asia and Fiera de Manila, Inc., in cooperation with the IMMAP (Internet and Mobile Marketing Association of the Philippines), the organizations behind this learning event, have produced and organized this learning event to address the many facets of the rapid changing mobile technology, its integration to the internet, convergence to TV,  and key learnings from successful mobile marketing campaigns that work in various global market places.

International and local mobile marketing Experts will converge in Manila for this conference to share and bring the most authoritative content, best practices, and leading mobile marketing campaigns so far implemented in various parts of the world. Leading the pack of international Experts are: Nick Wiggin, Global Head of Advertising, Huawei, Ernest L. Cu, President and CEO, Globe Telecom Inc., Kieran Bourke, Managing Director, Mobext UK, Phuc Troung, Managing Director, Mobext US, Anand Tilak, Regional Manager – Agency Business & Sales Development, Google SEA, Marc Bookman, CEO, MCN, Christian Geissendoerfer, CEO, Yoose Pte. Ltd., Alex Kelleher, Founder and CEO, Cognitive Match, Kartik Ram, CEO, Adfonic, Piero Poli, General Manager, Havas Digital-Middle East, Valli Lakshman, Global Head, Mobext, Bruno Ruffo, CEO, Mobext-Brazil, Phalgun Raju, GM-SEA, Inmobi, Joshua Maa, CEO, Madhouse – China, Ferdie Saputil, Vice President, MCI, Alden Castaneda, Head of Corporate Innovation, San Miguel Purefoods Corporation, Rina Azcuna-Siongco, Head of Mobile Advertising, Globe Telecom Inc., Carlo Ople, Online Publishing Business Unit Head, TV5, and many more…

For more details and registration, please call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: www.mmc.ph,www.fmi.com.ph