MANILA, PH – Dual Transformation happens as disruptive change in business is accelerating in highly competitive environment. Business leaders need a future proof approach to strategy. They must live the ‘New Rules of Strategy’ which requires exploring scenarios, testing assumptions, engaging in data-informed dialogues, and conducting effective experiments.

WATCH: https://www.youtube.com/watch?v=quQwRXV7TsE

Scott D. Anthony, a Co-Founder and Managing Partner of Innosight, is an author of various books on
innovation published by Harvard Business Publishing.

Learn from Scott D. Anthony, Co-Founder of Innosight, on the New Rules of Strategy that
help business leaders future proof their businesses.

Attend the 2nd Innovation Conference 2018 on February 20, 2018 at Fairmont Hotel, Makati City, PH.

Learn More: https://www.fmi.com.ph/events/2nd-innovation-conference-2018/

This conference will be attended by about 150 top-level decision makers businessmen, and senior executives of PH companies and those who are responsible for driving innovation, disruption, strategy, marketing, digital transformation, new product or business development, ideation and concept development, sustainability, innovation architecture, research and development, and practicing business excellence and continuous improvements in their organizations.

As they address the important issues on innovation, these executives are struggling with – ‘corporate strategy’.

The participants from the 1st Edition of Innovation Conference 2016, held last October 05, 2016, Fairmont Hotel, Makati. The conference was attended by senior-level executives by top companies including Ayala Corporation, UnionBank, SN Aboitiz Power-Magat Inc., PNB Savings Bank, GMA New Media, Inc., RCBC Bankard Services Corporation, Security Bank Corporation, First Gen Corporation, Coca-Cola Far East Limited, Intellicare, Petnet, Inc., Trends and Technologies, Inc., Pacific Union Insurance Company, Pilmico, Lear Automotive Services, Novartis Healthcare Philippines, Inc., SGV&Co., Petron Corporation, ABS-CBN, and
Nuworks Interactive Labs, amongst others.

Scott D. Anthony is an innovation guru that leads Asian consulting operations and its venture-capital investment activities and the author of Dual Transformation: How to Reposition Today’s Business While Creating the Future (Harvard Business Review Press, April 2017). He is also on the Board of Directors of MediaCorp, a diversified media company based in Singapore, and chairs the investment committee for IDEAS Ventures. He is a prolific contributor to Harvard Business Review, and in 2017, was awarded as Thinkers50 2017 Innovation Award Winner and Ranked Thinker.

The program is organized by Innosight and Fiera de Manila, Inc. (www.fmi.com.ph)

For inquiries/sponsorship/exhibits, call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit the website: www.fmi.com.ph.

Manila, PH – Today’s marketers are placing the ‘customer’ at the front and center of all its processes as key to sustaining and growing the brand and business.

More and more companies are realizing that true competitive advantage lies in creating an engaging customer experience.

Brands can now track individual customer behavior in real-time. With the availability of big data and analytics, companies are able to tailor-fit customer experiences on personal scale.

Know how digital amplifies customer experience (CX) in the 11th Digital Marketing in a BLINK Seminar 2018 on March 15 – 16, 2018 at AIM Conference Center,
Makati City, PH.

Learn More: https://www.fmi.com.ph/events/digital-marketing-in-a-blink-seminar-2018/

Class Photo – August 2017 Edition of Digital Marketing in a BLINK Seminar

Growing and scaling your brand is now easier yet trickier than ever. Hence, there is a need to study the changes and dynamics of the tools and platforms we used in customer engagement.

This March 2018 edition of BLINK focuses on understanding the latest trends and updates in digital marketing and how data and technology enable positive customer engagement and experience. Leading industry experts will share knowledge, tips and tricks in digital strategies for 2018.

The Seminar will discuss how marketers can utilize data to deepen understanding of customer experience (CX); how mobile-first and mobile-only continue to disrupt CX; how micro-moments influence consumers; and how great user experience (UX) drives meaningful CX.

It will also tackle relevant topics, such as, creating CX program, multi-channel to omni-channel approach in analytics, programmatic campaign, leveraging Chatbots for better CX, using video content to increase customer engagement, leveraging on social media for lead generation, building customer relationship through email marketing, integrating SEO and content marketing, using virtual and augmented Reality (AR/VR) in customer engagement, Digital OOH (Out-of-Home) and many more interesting updates from Experts!

Watch: https://www.youtube.com/watch?v=fFbvyUE9jqU

Today, the biggest driver of digital transformation is ‘Customer Experience’ (CX). Improve customer experience through digital marketing strategies and technologies.

Attend the 11th Digital Marketing in a BLINK Seminar 2018 on March 15-16, 2018 at AIM Conference Center, Makati City, PH. The program is organized by Fiera de Manila, Inc.

For inquiries, call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: www.fmi.com.ph