follow us!

Author Archives: Norelyn Babiera

Mobile Marketing Congress Set on November 28-29 at Rockwell Theater

Posted on by

Mobile Marketing Congress Set on November 28-29 at Rockwell Theater

Manila, Philippines – The popularity of mobile used as a dynamic tool in daily communications, commerce and computing lifestyle is getting so pervasive with a high 85% mobile penetration in the country’s population. Indeed, mobile is the way to go if one wishes to connect immediately with critical mass of one’s target audience, customers, and consumers.The mobile technology is rapidly changing the landscape of communications and lifestyle. It is changing the way we connect, interact, entertained, and engage consumers.The Mobile Marketing Congress 2012, scheduled on November 28-29, 2012, Theater 2, Rockwell Power Plant Mall, Makati City, Philippines, will bring together people and leading ideas which will highlight the impact of latest developments and emerging industry trends in mobile marketing industry. This year’s theme of the conference is ‘Mobile: Changing the Way We Connect!’.This unique mobile marketing congress will feature current thought leadership, present significant campaigns for senior mobile professionals, chief marketing officers, brand managers, category managers, advertisers, agency professionals, media, content providers, e-commerce entrepreneurs, bloggers, app developers, advertising suppliers, service providers, and those who are involved in digital and mobile marketing.Mobext Asia and Fiera de Manila, Inc., in cooperation with the IMMAP (Internet and Mobile Marketing Association of the Philippines), the organizations behind this learning event, have produced and organized this learning event to address the many facets of the rapid changing mobile technology, its integration to the internet, convergence to TV,  and key learnings from successful mobile marketing campaigns that work in various global market places.

International and local mobile marketing Experts will converge in Manila for this conference to share and bring the most authoritative content, best practices, and leading mobile marketing campaigns so far implemented in various parts of the world. Leading the pack of international Experts are: Nick Wiggin, Global Head of Advertising, Huawei, Ernest L. Cu, President and CEO, Globe Telecom Inc., Kieran Bourke, Managing Director, Mobext UK, Phuc Troung, Managing Director, Mobext US, Anand Tilak, Regional Manager – Agency Business & Sales Development, Google SEA, Marc Bookman, CEO, MCN, Christian Geissendoerfer, CEO, Yoose Pte. Ltd., Alex Kelleher, Founder and CEO, Cognitive Match, Kartik Ram, CEO, Adfonic, Piero Poli, General Manager, Havas Digital-Middle East, Valli Lakshman, Global Head, Mobext, Bruno Ruffo, CEO, Mobext-Brazil, Phalgun Raju, GM-SEA, Inmobi, Joshua Maa, CEO, Madhouse – China, Ferdie Saputil, Vice President, MCI, Alden Castaneda, Head of Corporate Innovation, San Miguel Purefoods Corporation, Rina Azcuna-Siongco, Head of Mobile Advertising, Globe Telecom Inc., Carlo Ople, Online Publishing Business Unit Head, TV5, and many more…

For more details and registration, please call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: www.mmc.ph,www.fmi.com.ph

Photo-Video, Creative and Printing Ad Suppliers featured in 3-day Exhibit and Seminars

Posted on by

Photo-Video, Creative and Printing Ad Suppliers featured in 3-day Exhibit and Seminars

(Manila, Philippines ) – The recently-concluded 17th Graphic Expo, Photo-Video Expo and 9th Print Tech Manila 2012 held last June 14-16, 2012 at the SMX Convention Center, Mall of Asia, featured top-of-the-line advertising suppliers in photo-video, creative and printing sectors. The exhibition spans 5,000 square meters, 175 booths, 120 Exhibitors, 500 seminar participants and 13,000 trade visitors. The exhibit floor showcased state-of-the art technologies in video, photography, digital imaging, publishing and printing.Bryan Peterson, one of the world’s renowned Professional Photographer, fly-in to conduct his seminar-workshop that focused on ‘Understanding Exposure and Seeing Things Creatively’. Bryan shared his three most common methods used in metering — methods that guarantee a perfect exposure each and every time even when shooting in the snow, sunsets/sunrises and city/country scenes at dusk or dawn and even backlit flowers or portaits. He shared why the world of exposure is confusing or you are not recording consistently perfect and creative exposures, and why some exposures ‘work’ and others don’t.Jim Paredes, a Music Icon and Ace Photographer, in his live photography learning session, shared his creative perspectives and secrets in Glamour and Landscape Photography. These photography sessions were well-attended and SRO (Standing Room Only) with professional, amateur and hobbyist photographers.The trade show floor was packed with state-of-the-art publishing and printing technologies, particularly, outdoor ad equipment, printers, signs, out-of-home display, supplies (paper, inks, binding, labels, accessories), T-Shirt production, and print-on-demand machines.

The trade exhibit featured the ‘Sampayan ng Bayan T-Shirt Design Contest’ for both Professional and Amateur graphic designers who came-up with 72 entries — encouraging innovative graphic design ideas to be printed on textile or garment.

Various camera clubs staged their public Photo Exhibits in different themes and creativity. It was a ‘feast in your eyes’ treat participated by Zone V Camera Club, Framed Shots, SLR Camera Club, Chasing Light Batch 11, IdN Club Philippines, Bawal MagShoot Dito (BMSD), Philippine Center for Photo Journalism (PCP), and UK (Usapang Kalye).

The 42 seminar sessions were participated mostly by creative industry professionals and printing businessmen coming from various parts of the country to learn new methodologies, production techniques, and trends/forecasts in the industry. It was an opportunity to network with Industry Experts and to source for new business ideas.

CLICK HERE TO SEE PHOTOS