How Digital Fuels Transformation and Customer Experience

Posted on February 14, 2019 by venfrancis

Manila, PH – In the today’s culture of immediacy, customers expect engagement at their exact moment of need. They want seamless experiences regardless of channel.

The definition of a ‘good’ experience has changed. Customers demand not only relevant offers, but to feel truly known and understood as individuals.

Watch: https://www.youtube.com/watch?v=gL6niXoz-TQ

2019 Digital Marketing in a BLINK is designed for YOU: the marketing professional.

Learn from leading industry Experts as they share their knowledge and insights on the latest trends and updates on digital marketing.

Learn More: https://www.fmi.com.ph/events/blink-seminar-2019/

Class Photo – Digital Marketing in a BLINK Seminar, August 2018

Connect and establish relationships with people who are like you – always available, go to group of peers who ask similar concerns, or present new ideas.

This March 2019 edition of BLINK Seminar focuses on understanding the new digital customer experience (DCX), implementing data-driven marketing to improve CX, creating high-quality content and moving multi-channel to omni-channel approach with analytics.

It will present relevant topics, such as, the usage of video to boost conversions and brand visibility, integrating artificial intelligence (AI), chatbots, voice search, augmented & virtual reality (AR/VR), to bring customer engagement and experience to the next level.

By attending BLINK you will be able to keep up with important trends that matter and know exactly how to successfully implement the latest techniques. The knowledge that you will get will help you attain the desired ROI every time you launch a campaign, create an ad, or start working on a new platform.

Think well beyond your traditional domain and lead customer experience initiatives across your organization.

Attend The 13th Digital Marketing in a BLINK Seminar 2019 on March 14-15, 2019 at AIM Conference Center, Makati City, PH.

The program is organized by Fiera de Manila, Inc.

For inquiries, call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: https://www.fmi.com.ph.

Understand the Future of Work through Artificial Intelligence and Machine Learning …

Posted on February 6, 2019 by venfrancis

Manila, PH – The world is digitally connected faster than ever. Technologies are disrupting the world in an exceptional speed, having great impact particularly in the transformation of business models, companies, and industries.

A new age has emerged: Artificial Intelligence (AI) and Machine Learning (ML) as an increasingly enticing proposition at this point.

Get insights on how AI and ML will change the future of work. Find out in the Artificial Intelligence (AI) and Machine Learning (ML) Forum 2019 on March 28, 2019 at AIM Conference Center, Makati City, PH.

Learn More: https://www.fmi.com.ph/events/artificial-intelligence-forum-2019/

Artificial Intelligence (AI) and Machine Learning (ML) are being leveraged by businesses in various sectors as a vital competitive advantage. Consumers believe that AI and ML have the potential to assist in major scientific and medical breakthroughs, democratize cost of services, elevate poor customer service practices, uncover anomaly patterns, and even free-up an overburdened workforce.

Tech optimists believe AI could create a world where human abilities are amplified as machines help mankind process, analyze, and evaluate the abundance of data that creates today’s digital world, allowing humans to spend more time engaged in high-level thinking, creativity, and decision-making.

WATCH: https://www.youtube.com/watch?v=-bSU3VZ0p8k

The Forum is open to all Senior Level Manager, IT Executive, Business Owner, Entrepreneur, Data Scientist/Analyst, Strategic Planner, Business Analyst, HR Director/Manager, Project Manager, Web Master/Developer, Innovation Champion, IT Programmer, Customer Experience (CX) Officer, Team Leader, E-Commerce Champion, and those who are involved in IT systems and RPA (Robotic Program Automation) in their organizations.

Discover the world of AI and ML as it presents challenges and opportunities, what it can do to businesses to increase productivity and profitability, deliver high quality work output with precision, and changing human behaviour, attitudes, preferences, and overall lifestyle.

Are you ready to take the next step? Attend Artificial Intelligence (AI) and Machine Learning (ML) Forum 2019 on March 28, 2019 at AIM Conference Center, Makati City, PH.

The program is organized by Fiera de Manila, Inc. (www.fmi.com.ph) and Pyramid Learning Platforms (http://www.pyramidplatforms.com)

For inquiries, call: +632-896-0639, 896-0637, email: norelyn@fmi.com.ph, visit website: www.fmi.com.ph

Generate Leads and Grow Your Brand Using Social Media!

Posted on January 22, 2019 by venfrancis

Manila, PH – Social media has changed the sales funnel and revolves in every aspect of the customer experience journey.

These changes offer new opportunities for marketers to increase their chances of influencing customer behavior.

As marketers, how can your business leverage on social media for lead generation and brand building?

Find out in Social Media for Lead Generation Seminar-Workshop 2019 on February 28, 2019 at AIM Conference Center, Makati City, PH.

Learn More: https://www.fmi.com.ph/events/social-media-for-lead-generation-seminar-2019-feb/

Peach Natividad is the Digital Strategy Director of TBWA\Digital Arts Network (DAN) Manila.
She has over 10 years of experience in digital and traditional advertising, having worked with
companies, such as, Ogilvy & Mather, Tribal DDB, and most recently, McCann WorldGroup.
Peach was instrumental in MRM-McCann’s being named five-time Campaign Asia Digital Agency of the Year, contributing to a number of award-winning campaigns.

This seminar-workshop will guide marketers on the use of social media primarily for lead generation. It discusses the role of social media within the framework of customer journey, steps to jump start social media campaign for paid campaigns, how to capture leads, content development and marketing, social listening and tools, social media analytics and intelligence, evaluate ROIs and recommendations, and case studies discussion.

Participants will learn strategic ways to capture leads in social media and lead them
to conversion as Resource Speakers and Experts present techniques, trends and case studies in social media.

This program is open to all CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Marketers, Ad Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising campaigns.

No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and increase your revenue.

Watch: https://www.youtube.com/watch?v=_PKT8TtW3dk

Jason Cruz is the Head of Digital Strategy/Business Lead for Social, MRM/McCann Manila, McCann Worldgroup Philippines. He specializes in digital and integrated marketing solutions, social marketing and products, and digital education for clients. He is one of the leaders and strategic planners for new business ventures for McCann Worldgroup Philippines.

Leverage social media for your business!

Attend the Social Media for Lead Generation Seminar – Workshop 2019 on February 28, 2019 at AIM Conference Center, Makati City, PH.

The program is organized by Fiera de Manila, Inc. (https://www.fmi.com.ph/).

For inquiries, call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: www.fmi.com.ph

Leading Industry Experts Unleash Media Forecast and Analysis in 2019 …

Posted on October 29, 2018 by venfrancis

Manila, PH – What’s the Media Outlook in 2019? Leading industry experts will unleash media forecast and analysis where opportunities for growth are occuring, trends that companies should be mindful of, and which markets are emerging in the coming year.

The presentation of data serves as spring board to informative panel discussion that follows in each segment presentation.

Find out in the Media Outlook 2019 on December 11, 2018 at Fairmont Hotel, Makati City, PH.

Learn More: https://www.fmi.com.ph/events/media-outlook-2019/

Panel of Experts composed of Joanna Chan-Mojica, Managing Partner – Metropolis,
Vinay Goel, General Manager – Posterscope PH and Lloyd Tronco, Executive Director – PhilCourse;
ANC’s Lexi Schulze being the host and moderator of the media briefing.

The Panelists will be composed of Media Experts, Media Analysts, Media Planners and Buyers, Top Advertisers, Brand Builders (Agencies) and Industry Leaders who will draw insights from data, analysis, and emerging trends.

WATCH: https://www.youtube.com/watch?v=8JvJ0er_4aI

They will provide information and answer questions to be addressed in the briefing, such as, how Traditional Media is evolving (Radio, TV and Print), why billboard advertising and digital Out-of-Home are popular to millennials, and how does mobile transforms Filipino consumers’ lifestyle, behavior, and habits; it will discuss digital transformation that fuels disruption, innovation, and customer experience (CX).

Jay Bautista, Kantar Media Philippines’ Managing Director, presents how traditional media
is evolving as a consumer touch point …

Donald Lim, Country CEO of the Dentsu Aegis Network Philippines, presents the implication
of digital disruptions in brand building, marketing and advertising program …

The Media Outlook 2019 presents more than just the usual economic forecasts we get from different media groups. Very few fora touch on the topic of marketing communications in a holistic approach – from looking at the current landscape, trends and forecasts, to its implications for the media industry in the coming year, 2019.

The Media Briefing is open to all CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in advertising and marketing.

The program is organized by Fiera de Manila, Inc. (www.fmi.com.ph)

For inquiries, call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: www.fmi.com.ph

Make your designs and videos unique, distinct, and compelling ….

Posted on October 22, 2018 by venfrancis

MANILA, PH – Learn the fundamentals and creatively break the rules upon mastery in the
24th Graphics and Publishing Seminar 2018 on November 15 – 16, 2018 at
AIM Conference Center, Makati City, PH.

Learn More: https://www.fmi.com.ph/events/24th-graphics-publishing-seminar-2018/

The Graphics and Publishing Seminar will help you to sharpen your skill sets and increase your productivity in creating designs for print, web, mobile screen, and videos.

WATCH: https://www.youtube.com/watch?v=gT2uQVGlbYM

Create Effective Designs for Your Communication Projects!

Begin with how popular brands have stayed popular and how they influence consumers through the power of media, pop-culture, and corporate branding. Get a quick study on the basics of flyer, brochure and collateral design — from media types/sizes, preparation of materials, text for layout, proper use of grids, white space, and typefaces/fonts.

Antonio ‘Tony’ Bucu is an Instructor at the Philippine Center for Creative Imaging and Adobe Certified Expert (ACE). He has worked as a freelance consultant/designer for Fiera de Manila, Inc., Bozell, Basic FCB, Campaigns and Grey, Leo Burnett, and as a full-time designer for Pixel Magic and Gimenez Group. He art directed photo shoots as a Photographer in his own right.

Produce Videos That Create Positive Impact to Your Brand and Audience!

Know the basics of video production, go into editing, color correction of footages, work with audio, add animation and motion effects, and finally, export the final project. The seminar includes video features and workflow methods, useful techniques and details for creating videos, and enhancing Photoshop projects.

Mario Ramirez, Adobe Certified Expert (ACE) and Adobe Certified Instructor (ACI) for Photoshop CC, will share useful techniques in editing videos in Photoshop CC 2018.

A detailed walk through of Adobe Premiere Pro CC 2018 using the same software used to edit ‘Marvel’s Deadpool’ in 2016. Attendees who are beginners, new users, switchers and seasoned veterans, will benefit through a detailed interface tour, various functions of different panels, techniques to speed-up, optimize editing, working with transitions, effects, round-tripping to Adobe After Effects, color grading, and finally, finishing with output in various formats for the web, TV, and film.

Dennis Lucero, Adobe Certified Expert (ACE), Apple Certified Pro, and Apple Mentor Certified Trainer, will discuss ‘Video Editing Made Easy With Adobe Premiere Pro CC 2018′.

This program is organized by Fiera de Manila, Inc. (www.fmi.com.ph)

For Inquiries: Call: +632 896-0639, 896-0637, Email: norelyn@fmi.com.ph, Visit Website: www.fmi.com.ph

Essential Tools and Techniques in Project Management based on PMBOK and PRINCE2 standards …

Posted on October 19, 2018 by venfrancis

Christian Orias, Managing Director, Cogniseed Consulting, Inc. shares his experiences in successfully rolling out projects and how to leverage on its powerful tools and techniques.

Manila, PH – How do we manage projects successfully based on requirements of business?

Learn from the Expert, Christian Orias as he discusses the essential tool and techniques of project management based on PMBOK (Project Management Body of Knowledge), established by Project Management Institute, US-based; and PRINCE2, UK-based standards.

Attend the 6th Project Management Seminar – Workshop 2018 on December 05-06, 2018 at Makati Sports Club, Makati City, PH.

Learn More: https://www.fmi.com.ph/events/the-6th-project-management-seminar-workshop-2018/

This 2-day program is designed to help participants augment their existing understanding of project management by leveraging the powerful tools and techniques that can be used in managing projects.

WATCH: https://www.youtube.com/watch?v=eplobOWaMhk

Workshops and exercises are infused into the program intended to expose project managers to learn core concepts and best practices in project management. It is imperative that they understand the life cycle of project management and develop skill sets in project planning and implementation.

Participants share insights and what they have learned about the best practices in managing projects…

This learning event is open to all middle to senior-level Managers, Project Managers, IT Software Developers,
Corporate Planners, Construction Managers, General Contractors, Architects, Engineers, Finance Managers,
Risk Managers, Six Sigma/Quality Practitioners, Business Development Managers, Marketing Managers,
Product Managers, Event Managers, and those who are involved in business planning and project management tasks.

Christian Orias is a Management Consultant specializing in IT Service Management, Information Security Management, Quality Management, Project Management and Process Improvement. He is also an independent member of the Audit Committee of the Philippine Electricity Market Corporation.

Being a Consultant and Trainer, he has assisted numerous companies with their ISO Certification initiatives and helped hundreds of professionals obtain their ITIL,
Project Management Professional (PMP) and Lean Six Sigma certifications.

Don’t miss this learning event!

The program is organized by Fiera de Manila, Inc. (www.fmi.com.ph)

For inquiries, call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: www.fmi.com.ph

Develop and Implement the Best Strategy for Your Business

Posted on September 25, 2018 by venfrancis

Manila, PH – How do you develop and implement the best strategy for your organization?

Every business needs to craft its own way of responding to changing market conditions to remain competitive.

Learn how to identify and respond to the numerous sources of change and how to develop a sustained culture of operational excellence.

Watch: https://www.youtube.com/watch?v=2TtpWxdD1UY

The 9th Strategic Management System Seminar – Workshop 2018 will examine the increasing relevance of strategy execution and performance management in a time of increasing market competition, business and economic uncertainty and change.

Participants will learn and acquire skills and knowledge needed to implement strategic planning, process management, and use Balanced Scorecard Model to improve overall management performance.

Learn More: https://www.fmi.com.ph/events/9th-strategic-management-system-seminar-2018/

Strategic Management is essential to rationalize and operationalize change in your organization. It is about driving the company’s growth through effective management techniques focused on goal-setting.

With Management Experts, Dr. Anna Bella Siriban-Manalang, Ph.D., Bryan Gobaco, and Michael Victor H. Sibayan, participants will learn how to develop powerful and strategic objectives, translate mission and vision into actual actions, communicate the company’s goals, and use Balanced Scorecard as a tool for monitoring and improving the performance of the organization.

Be part of this Seminar-Workshop and lead your company to strategic transformation through process management, performance management, customer-centricity, and sustained culture of operational excellence.

Attend The 9th Strategic Management System Seminar – Workshop 2108 on November 15 – 16, 2018 at Makati Sports Club, Makati City, PH.

The program is organized by Fiera de Manila, Inc. (https://www.fmi.com.ph/).

For inquiries, call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: www.fmi.com.ph

Event Suppliers Expo 2018: A Marketplace for Your Products and Services

Posted on September 12, 2018 by venfrancis

Manila, PH – The business landscape has changed. Events have become an overarching strategic marketing and communication tool used by companies in brand building, activation, promoting products and services, and sales conversions.

With the Christmas season forthcoming, more celebrations, festivities and season events will be staged ranging from company parties, school and family reunions, birthdays, weddings, debuts, anniversaries, entertainment, concerts, and many more!

Event planners will be in search for reliable suppliers to work with in their event projects.

This Expo is where you will source your reliable event suppliers and supplies!

Watch: https://www.youtube.com/watch?v=2ng_ZeiC1hA

The ‘Event Source & Style – Event Suppliers Expo 2018’ is an ideal trade show that showcase credible and reliable event suppliers as partners in executing events. It provides a marketing platform for sales promotion and networking opportunities amongst clients-event managers, vendors, suppliers and service providers in the industry.

Learn More: https://www.fmi.com.ph/events/events-suppliers-expo-2018/

Exhibit spaces are now available for companies who offer wedding and party supplies, beverage and catering services, event sites and venues, audio-visual, lights and sounds, food, special effects materials and equipment, printing and creative designs, transportation and logistics, PR and marketing consultancy, photography, videography and multimedia services, corporate giveaways, awards and promotional items, Christmas gifts, housewares, and decors, costumes and accessories (gowns, dresses, fashion accessories, bags, shoes, T-Shirts, etc.), and more.

It’s the best time to be visible, and to promote and sell your products and services.

Take advantage of the buying season…. Don’t miss this opportunity!

Be part of the ‘Event Source & Style – Event Suppliers Expo 2018’ on November 21 – 23, 2018 at Glorietta 2 Activity Area, Ayala Malls, Makati City, PH.

This event is organized by Fiera de Manila, Inc. (https://www.fmi.com.ph/).

For inquiries, call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: www.fmi.com.ph

Amplify the experience by creating remarkable and sharable events …

Posted on August 22, 2018 by venfrancis

The event space is dramatically changing the way we experience moments. Before, events are something that just takes place once and then goes away.

Today, social media comes into the landscape and amplify these experiences allowing shareable and lasting moments for attendees.

As a marketer or an event professional who plans and executes events, how do you create an event experience shareable and relevant to your attendees?

Watch: https://www.youtube.com/watch?v=mbRAgAwrGeU

Learn the science of event management in the 11th Event Management Certification Course 2018 on
November 21-23, 2018 at AIM Conference Center, Makati City, PH.

Class Photo of the 10th Event Management Certification Course, June 2018.

Get certified as Event Management Professional!

Participants will learn the science in producing, organizing, managing, designing events, and industry best practices in event management.

Learn More: https://www.fmi.com.ph/events/the-11th-event-management-certification-course-2018/

Alice Conway, Director of Event Management, Stratford University, USA, mentors Event Professionals the industry best practices of Event Management.

Have a deeper understanding of your role as an Event Manager.

Learn and get up-close and personal with Event Experts who will coach and mentor professionals in phases of event management, events marketing, communication and promotion, campaign for participation, use technology for your events, event styling and merchandising, human resource, financial management, food and beverage requirements.

Get fresh ideas and insights that will help you develop concepts and themes for your events. Know the latest technologies that you can use to promote your events and to improve the overall event experience.

Participants present their respective Event Projects in the 3-day course.

Be a part of this intensive certificate course!

Attend the 11th Event Management Certification Course 2018 on November 21-23, 2018 at AIM Conference Center, Makati City, PH.

The program is organized by Fiera de Manila, Inc.

For inquiries, call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: www.fmi.com.ph

Learn Best Practices on Customer Experience from CX Innovators

Posted on August 16, 2018 by venfrancis

Manila, PH – It is the year of Customer Experience (CX)!

Recent studies showed that today’s markets are driven by ‘data and experience’ as focal point of digital activities.

Learn from CX innovators and industry experts who will share their insights and knowledge in creating and delivering remarkable customer experience with using data, techology and design.

Learn More: https://www.fmi.com.ph/events/the-3rd-customer-experience-management-seminar-2018/

The 3rd Customer Experience (CX) Management Seminar 2018 presents thought leadership, best practices, and successful case studies on customer experience (CX).

This seminar is intended to business leaders, marketers, and those who are involved in customer experience management and responsible for driving innovation, strategy, marketing, business development, and practicing business excellence and continuous improvement in their organization.

Watch: https://www.youtube.com/watch?v=XjX8RyagVHM