Creating Effective Content Marketing for Your Brands

Manila, PH

Content is power.

Excellent content can forge genuine connections with customers. It is every brand’s key to capturing their customer’s attention and sustaining a favorable brand reputation.

People and brands are telling stories every day.

The internet is crowded and noisy with promotions, infographics, flashing banners, memes, clickbait, subscription pop-ups, white paper, blogs, videos, vlog, podcasts, and many more.

Brands are in the race daily to capture the attention of its audience and customers. Attention is at all-time premium. Useful and relevant content should be at the core of your marketing.

Attend ‘Creating Content Marketing That Matters Seminar 2024’ on February 15, 2024 at
9:00 AM – 5:00 PM at AIM Conference Center, Makati City, PH.

Learn More: www.fmi.com.ph/events/CMfeb2024/

Photo Caption: Shayne Garcia-Madamba, (right), Chief Digital Officer at Havas Media Ortega, presented ‘Effective Content Marketing Strategies’ in 2023 webinar.

According to Content Marketing Institute (CMI), ‘Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Learn insights and effective guidelines on content marketing from industry Experts.

Photo Caption: Panel Discussion moderated by Norelyn T. Babiera (right), President, Fiera de Manila, Inc., in Content Marketing Webinar 2021 with two (2) Experts, Shayne Madambas and Ed Mapa, Jr.

Key topics in the forthcoming Seminar are: Content Marketing Trends for 2024,
Effective Strategies in Content Marketing, The Four Pillars of Effective Content Marketing, and Brand Storytelling in 2024: Craft a story people want to share

Watch: https://www.youtube.com/watch?v=CBXUc3_GAOQ

The Seminar is attended by CMOs, Brand Marketers, Business Owners, Category Managers, Advertising Managers, Digital Directors, Digital Agencies, Publishers, Retailers, Media, Telco’s, Content Creators, Bloggers, E-Commerce Entrepreneurs, Government, Academe, Digital Marketing Service Providers, and those involved in digital marketing, business, and entrepreneurship.

This Seminar is organized by Fiera de Manila, Inc. (www.fmi.com.ph).

For registration, call: +632-8896-0639, 0917-522-7346,
email: norelyn@fmi.com.ph, visit website: https://fmi.com.ph/events/CMFeb2024/

The 26th Graphic Expo PH 2023

Open for Business: Discover opportunities in crisis

Manila, PH – Come and visit the country’s premier trade show and marketplace for creative imaging, graphic design, photo-video, signs, printing, out-of-home advertising, multi-media, and visual communication industries in the 26th Graphic Expo 2023 at the SMX Convention Center, Mall of Asia (MOA), Pasay City, PH.

WATCH THESE:

https://www.youtube.com/watch?v=bAfQkO1SuTQ
https://youtu.be/3akTq8BCFfE

The 26th Graphic Expo PH 2023 showcases the latest
state-of-the-art technologies, market trends and competition, and industry best practices through
exhibits, product demos, free seminars, and photo exhibits. It provides networking opportunities, knowledge sharing, engagement with key players and industry professionals.

Learn More: https://fmi.com.ph/graphicexpo2023/

It is an ideal trade show to source business ideas, expand business, and meet serious buyers, source digital technologies and innovations, equipment, supplies, and tools of the trade.

Featured in the 26th Graphic Expo 2023 are exciting Mini Job Fair for creative professionals, Photo Exhibits of six (6) Photo Camera Clubs, free seminars, launch of Philippine Society for Photography (PSP), and Bayanihan Souvenir Shops as initiative of MSMEs to showcase products with screen printing applications, Direct-to-Film (DTF) printing demos, product launches and big discount promos for three (3) days.

Don’t miss out on this opportunity to attend this year’s Free Seminars at the Stage Activity Area.

Relevant topics like Generative AI Visual Design using Adobe Firefly, Work Smart with Creative Cloud, Astrophotography and Nightscape, Mobile Photography Beyond Basics, etc.

Learn and develop your own images and text effects using Adobe Firefly. Create unique, fresh content, and get started with Creative Cloud’s latest improvements.

Learn from PH experts and big names in the photography industry as they present Latest Travel and Landscape, Lightroom Workflow, etc.

Register Now at
https://fmi.com.ph/graphicexpo2023/seminars/

This event is organized by Fiera de Manila, Inc. (www.fmi.com.ph)

For information:

Call: +632 8896-0639, +63 917-522-7346
Email: norelyn@fmi.com.ph
Visit Websites: https://www.fmi.com.ph, https://fmi.com.ph/graphicexpo2023/

Set the Bar of Work Excellence in Your Organization Through Business Process and Performance Management


 
Manila, PH – Business organizations cannot function well without management systems. To be efficient and effective, business organization develop and install systems to run its operations.

Faced with post-pandemic environment, business organizations are under pressure to effect dramatic performance improvements. Business process re-engineering (BPR) makes quantum leaps in productivity through redesign, innovation, and enabling power of technologies.
 
Learn More: https://www.fmi.com.ph/events/BPPM2022/
 


 
This webinar provides techniques and life long skills to design new processes, or to re-design and improve existing processes. It focuses on identifying opportunities for process improvement, process analysis, modeling and design techniques, and tools required to improve business performance.
 
Participants will gain critical knowledge and skills needed to implement business process management and Balanced Scorecard (BSC) within their organizations. It should be noted that good processes, if properly managed, effectively evaluated, and clearly understood by all stakeholders can have positive impact on overall organizational success.
 

 
This webinar is open to all Presidents, Managing Directors, General Managers, Business Owners, Entrepreneurs, Chief Operations Officers, Chief Finance Officers, Chief Information Officers, Chief Technology Officers, Middle to Senior Level Managers, Process Owners and Analysts, Strategic Planners, Lean/Six Sigma Champions and Belts, Corporate Planning Executives, IT Directors and Managers, Project Managers, Customer Experience (CX) Officers, Innovation Champions, Team Leaders, Growth Officers, Department Heads, Organizational Development Champions, HR Directors and Managers, and those involved in continuous improvement and operational excellence programs in their organizations.
 
Attend the ‘Business Process and Performance Management Webinar’ on
October 28, 2022, Friday, 11:00 AM – 4:00 PM PST via Zoom.
 
This webinar is organized by Fiera de Manila, Inc. (www.fmi.com.ph).
 
For details, call: +632-8896-0639, +63-999-360-1161, email: roja@fmi.com.ph, norelyn@fmi.com.ph.
Visit website: https://www.fmi.com.ph/events/BPPM2022/

Transforming Organizations Through Productivity and Right Sizing in Post-Covid World


 
 
Manila, PH – The pivot to digital transformation was seen as the solution to quickly continue business operations in the midst of the pandemic. It is time for business executives to seriously deploy digital work content in the organizations as businesses faced new business landscape and tougher market competition in post-covid world.

It is time to transform businesses through productivity and right sizing!

Learn More: https://fmi.com.ph/events/DWC22/
 
 


 
 
Many companies are in recovery mode. Companies must focus on improving business processes to sustain quick wins earned in these unpredictable times. It is time for businesses to re-tool and upskill their workers’ capabilities and capabilities to attain operational excellence in business.

This 2-day course aims to secure and protect the intelligence and knowledge of the enterprise with the emphasis of ‘Systemic Analysis’. Digital Work Content Webinar will take a close look at value chain processes to define essential work, duplicated functions, combine processes, enable multi-tasking doers, balance workload, and determine an optimal real right-sizing.
 
 


 
 
This webinar is open to all CEOs, Presidents, Managing Directors, General Managers, Business Owners, Entrepreneurs, Chief Operations Officers, Chief Finance Officers, Chief Information Officers, Chief Technology Officers, Middle to Senior Level Managers, Process Owners and Analysts, Strategic Planners, Corporate Planning Executives, IT Directors and Managers, Project Managers, Customer Experience (CX) Officers, Innovation Champions, Team Leaders, Growth Officers, Department Heads, Organizational Development Champions, HR Directors and Managers, and those involved in continuous improvement and operational excellence programs in their organizations.

Attend the ‘Digital Work Content Webinar 2022’ on October 25-26, 2022, Tuesday-Wednesday, 1:30-4:30 PM PST via Zoom.

This webinar is organized by Fiera de Manila, Inc. (www.fmi.com.ph).

For details:

Call: +632-8896-0639, +63-999-360-1161

Email: norelyn@fmi.com.ph, aila@fmi.com.ph
Visit website: www.fmi.com.ph/events/DWC22/

Project Management Goes Hybrid in the VUCA World


 
 
Manila, PH – Living with the virus means living in the VUCA world (Volatile, Uncertain, Complex and Ambiguous). Project managers are faced with this challenge that requires them to work with speed, flexibility, and resiliency to survive their projects and companies from the effects of the pandemic.

Project Managers are approaching project management discipline in a hybrid methodology that works. It is combining the traditional and agile approach to project management.

Learn More: https://fmi.com.ph/events/pmw22/
 
 

In this photo are: The PM Expert is Bryan Gobaco, Director, Senior Principal Consultant at Technopoly, Inc., and the Host/Moderator Norelyn T. Babiera, President at Fiera de Manila, Inc.
during the ‘Project Management Webinar’ last July 05-06, 2022 …


 
 
Managing projects require deep understanding of project planning, scheduling, tracking, reporting and overall project implementation. In the VUCA world, the project management is undergoing significant changes and evolution. Project Managers need to build agility in terms of capacity and capability, to quickly change and adapt to market shifts and conditions.

This brings up the question: Is your company ready to adapt agile project management methodology?

This webinar is designed to drill down traditional and agile approaches to project management, and how the ‘hybrid’ approach can work in projects being managed. The discussions aim to equip Project Managers with practical approaches and solutions to deliver the desired project results.
 
 

In this photo are: The Expert is Bryan Gobaco, Director, Senior Principal Consultant at Technopoly, Inc., and the Host/Moderator Norelyn T. Babiera, President at Fiera de Manila, Inc.
during the Project Management Webinar’ last July 05-06, 2022 …


 
 
This webinar is open to all middle to senior-level Managers, Project Managers, IT Software Developers, Technical Managers, QA Managers, Corporate Planners, Construction Managers, General Contractors, Architects, Engineers, Project Developers, Project Team Leaders, Business Analysts, Systems Analysts, Finance Managers, Risk Managers, Product Managers, Six Sigma Practitioners, Quality Assurance Managers, Business Development Managers, Marketing Managers, Event Managers, Customers/Users, and those who are involved in business planning and project management.

Learn powerful tools and techniques in managing projects!

Attend the ‘Project Management: Tools and Techniques Webinar 2022’ on October 20-21, 2022, Thursday-Friday, 1:30-4:30 PM PST via Zoom.

This webinar is organized by Fiera de Manila, Inc. (www.fmi.com.ph).

For details, call: +632-8896-0639, +63-999-360-1161, email: norelyn@fmi.com.ph, aila@fmi.com.ph
Visit website: www.fmi.com.ph